Tools Required For an SEO Audit




To perform a throughout SEO Seattle audit it’s best if you've got a stack of tools to help you.

The good news:

Most of the tools required are free. But to require your audits to a subsequent level you ought to invest in paid subscriptions.

Let’s go through them.

List of the tools to think about for your SEO Audit

Keep in mind that the tools during this list are often swapped in and out with other tools that provide equivalent features.

1. Google Analytics

Google Analytics is the most generally adopted analytics software. But, you'll use whatever software you've got installed on your website.

  • How it interacts on your website
  • Your top landing pages
  • Growth or decline of traffic
  • User engagement metrics
  • Device / Browser issues
  • General health checks
  • And more.

2. Google Search Console

Google Search Console may be a must-use tool if you’re serious about your website’s SEO.

Related guide: the way to use the new Google Search Console.

  • Keyword/page rankings
  • Indexation problems
  • Site errors
  • Sitemaps
  • Structured data
  • Links
  • And more

3. A website crawler

To perform a comprehensive SEO audit an internet site crawling tool is crucial. There are several on the market and therefore the tool you employ won’t make or break your site. My favorite is Screaming Frog SEO Spider and I’ll use it as an example during this guide.

4. External SEO Tool

Google’s tools are awesome but they need their limitations. Paid SEO tools on the market, like SEMRush, ahrefs, and Moz will take your SEO audit to the subsequent level.

It’s never an honest idea to trust data from one source. And getting insights from other tools will offer you a far better understanding of your website.

You’ll use an external SEO tool to require your analysis further by:

  • Analyzing your backlinks for quality
  • Research your competitors
  • Keyword tracking
  • Spot checks
  • And more

5. Excel or Google Sheets

To deep dive into the info you uncover in your audit and report thereon you’ll want to be using Excel or Sheets.

You’ll be using these tools for:

  • Further analysis through lookup, Pivot Tables, and IF statements.
  • Visualizing data
  • Combining multiple data sets
  • And more

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